Industry: Healthcare
Positioning Anthem Blue Cross as a Medi-Cal Leader Across California
NINICO partnered with Anthem Blue Cross to develop and execute a statewide communications and outreach strategy ahead of California’s Medi-Cal RFP process. Through earned media, stakeholder engagement, and county-specific messaging, NINICO helped strengthen Anthem’s visibility, align communications with local health priorities, and position the organization as a leading healthcare partner across California.
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